After a selection process done by the Plaza’s headquarters, Moma Consulting was appointed as the agency in charge of the 2015 advertising campaign for this important mall at Monterrey, Mexico. The project consisted of coordinating Talent (Models), MUA’s, Image Consultants, Catering Services, and Hair stylists to execute a Fashion shoot inside the shopping center. Each year, an important number of photographers, and agencies present their proposals, and portfolios to have the opportunity to lead the campaign.
This year, our proposal was the one the fitted the assignment best, and so we embarked to Monterrey to prepare for the shoot. One of our board members met with our head photographer, the executive producer, and the mall’s upper management. After discussing what was the objective of the shoot, the style, they proceeded to scout the locations where the shoot was to take place for each shot, and with each model.
Coordinating all the staff involved in the pre-production, as well as the day of the shoot was a fun challenge. We have to thank each and everyone for being extremely professional, and on time. Without their help and support, this would’ve not been the same.
Here are some of the shots that we worked for our happy client from Plaza Cumbres:
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